Alternative Media Spending UP!

New research by PQ Media shows spending on alternative media rose 22% to $73.4 billion in 2007 and is forecast to grow another 20% to $88.2 billion in 2008 despite a sluggish economy.

But here's the big news from PQ Media president and CEO Patrick Quinn: "By 2012, we anticipate one out of every $4 spent on advertising and marketing will be earmarked for alternative media."

The largest alternative media segments in 2007 were event sponsorships and marketing, search and lead generation, e-direct marketing, online classifieds and displays, local pay TV and product placement.

http://www.hollywoodreporter.com/hr/content_display/business/news/e3i7d1810b161ee34b99a7b9b5c26632106